It has become crucial to understand the importance of SEO marketing. You are not visible to your customers if you don’t rank high in SERPs (Bing or Google). A report states that 89% of customers research services, products, or businesses online before buying. Additionally, 61% of marketer says, improving SEO and growing their organic presence is their top inbound marketing priority.
Therefore, hiring an SEO expert helps to improve your web presence. Besides, we have listed the top ways an SEO expert can help your business thrive.
Improve your online presence
SEO which is a search engine optimisation marketing method helps your website rank higher in search listings and increase online visibility. But, according to a research by Inbound Media, 75% of customers never make it rank the first page of search results. That means if you don’t rank on the first page of Google, Yahoo or any other search engine results, many potential customers might not see your website and miss out on your business.
Google assigns well-optimized websites (high-quality content, page speed, internal & external links, etc.) good search rankings, which leads to a lot of traffic. An SEO expert can help your websites meet Google’s criteria for better search rank.
Increase your inbound traffic
Websites that occupy the top spots in search results generate the most traffic. A report state that websites that show on the first result in search engines take up 33% of web traffic, and those on the second page take up 91%. SEO companies can optimize your website to increase its rank for certain keywords and make your site more visible to potential customers looking for something similar to what your site provides.
Heighten engagement on social media
Using the latest trending keywords in your posts on social media is a great way to get more people to notice, share and click on your posts, boosting customer engagement. An SEO expert can provide you with proper keyword research and even optimize the images and videos in your posts to drive organic traffic and website visitors.
Create a local presence
Search results are now more focused on local information. For example, approximately 30% of mobile searches are related to location. With so many customers looking for highly ranked businesses nearby, it is important to establish a local online presence.
The best way to establish a good local profile in Australia is to hire an agency that provides localized SEO services that can help you get into local directories and provide accurate information about your company. In addition, it can establish a presence for your business in Near Me searches.
Build your industry authority
Keywords most pertinent to your niche can be researched and incorporated into your blog or website’s relevant, content-rich topics. This guarantees that you will have an answer to every question from a search engine.
When customers repeatedly search the internet for your business and find you at the top of the list, they will trust you as a business as their go-to place. Further, this builds credibility as an industry authority.
Improve the functioning of your website
Functionality is an important aspect of SEO. A poorly functioning website will yield poor performance and prompt visitors to leave quickly. Many customers drop out of the sales funnel because they can’t find what they’re looking for. For optimal results, an SEO expert will conduct an audit and make adjustments to ensure that your site loads fast, is easy to navigate, and provides a good user experience.
Enhance your understanding of your customers
You can find out your customer’s interests and see what they are looking for by analyzing Google Analytics or other analytics software. An SEO expert will help you better meet your customer’s needs by understanding what they are interested in, which products and services they use, and how much time they spend on your website.
SEO is not easy. There is more to it than just clicking a button or setting up your website. Your site should always be improving and promoted continuously. To work on your SEO, you must be prepared to put in the effort, wait patiently, and work hard. You won’t get quick results, but the right techniques will yield long-term benefits for your website and brand.
In addition, research online for an SEO expert who provides SEO copywriting services and other packages to help your business thrive.
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